Last updated: 14 September 2026
This Privacy Policy explains which personal data we collect when you visit alere.gr or contact us, why we use it, how long we keep it and what rights you have under the General Data Protection Regulation (EU) 2016/679 (“GDPR”) and Greek Law 4624/2019.
1. Data controller
ALERE I.K.E.
NATO Avenue & Gkorytsas, 193 00 Aspropyrgos, Attica, Greece
Tel.: +30 210 55 93 042
Email: info@alere.gr
ALERE is a distributor and commercial agent of Provimi B.V. products. This policy covers only the processing carried out by ALERE through the alere.gr website.
2. What data we collect and why
a) Contact form
- Data: name, email address, the content of your message and any other information you choose to include.
- Purpose: to reply to your question or request (e.g. product information, pricing, partnership).
- Legal basis: steps taken at your request prior to entering into a contract (Art. 6(1)(b) GDPR) and our legitimate interest in responding to business enquiries (Art. 6(1)(f) GDPR).
- How it is handled: form messages are not stored in the website database; they are sent by email to ALERE’s company mailbox.
b) Contact by email or phone
When you contact us directly, we process the information you provide (name, contact details, company name, content of the communication) to handle your request and, if we start working together, to perform our agreement (Art. 6(1)(b) and (f) GDPR).
c) Technical data and security
When you visit the website, technical information such as your IP address, browser and device type, pages visited and date and time is logged automatically. It is used to operate the website, protect it against malicious activity and troubleshoot technical issues, based on our legitimate interest (Art. 6(1)(f) GDPR).
d) Visitor statistics
We use Jetpack Stats (Automattic) to understand, in aggregate, how many visitors view each page and where they come from (e.g. country, device type, referring website). We do not use statistics to identify you personally or for advertising. Legal basis: legitimate interest (Art. 6(1)(f) GDPR).
e) Third-party content
Some pages include content from third-party providers: a Google Maps map on the contact page and Facebook buttons on news articles. This content is loaded only after you give your consent (Art. 6(1)(a) GDPR); your browser then connects to the providers’ servers, which receive your IP address and may use cookies. You can withdraw your consent at any time. The website fonts are hosted on our own server. See our Cookie Policy for details.
3. Who we share data with
We do not sell your data or share it with third parties for advertising. Only the following may have access to it:
- our website hosting provider,
- Microsoft (Microsoft 365 business email), through which we receive and answer your messages,
- Automattic Inc. (Jetpack – visitor statistics and content delivery network),
- Google (Google Maps) and Meta Platforms (Facebook buttons), only if you have accepted the third-party content described above,
- public authorities, where required by law.
Providers acting on our behalf process data only on our instructions and are bound to protect it.
4. Transfers outside the European Economic Area
Some of the providers above (Microsoft, Automattic, Google, Meta) may process data in the United States. In such cases transfers rely on the EU-U.S. Data Privacy Framework or on Standard Contractual Clauses approved by the European Commission.
5. How long we keep data
- Contact form messages and emails: as long as needed to handle your request. If no business relationship follows, we delete them no later than 24 months after our last communication.
- Customer and partner data: for the duration of the relationship and thereafter for as long as required by tax and commercial law.
- Technical and security logs: for a limited period, normally up to 12 months.
- Cookies: as described in our Cookie Policy.
6. Your rights
You have the right to:
- access your data,
- have inaccurate or incomplete data corrected,
- have your data erased (“right to be forgotten”),
- restrict processing,
- data portability,
- object to processing based on legitimate interest,
- withdraw your consent, where processing is based on consent, without affecting the lawfulness of processing before withdrawal.
To exercise any of these rights, email us at info@alere.gr. We will reply within one month at the latest and may ask for information to verify your identity.
If you believe the processing of your data infringes the law, you may lodge a complaint with the Hellenic Data Protection Authority (1-3 Kifisias Ave., 115 23 Athens, Greece, www.dpa.gr).
7. Security
We apply appropriate technical and organisational measures to protect your data, such as encrypted connections (HTTPS), website security measures, regular software updates and access limited to authorised persons.
8. Children
The website is intended for livestock industry professionals and is not directed at children. We do not knowingly collect children’s data.
9. Links to other websites
The website contains links to third-party websites and social networks (e.g. Facebook, LinkedIn). We are not responsible for their privacy practices and recommend reading their policies.
10. Changes to this policy
We may update this policy when the website or the law changes. The date of the latest update is shown at the top of this page.